Kwabena Okyire Appianing

Marketing

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Kwabena Okyire Appianing

Considered the #1 authority on engineering profitable customer acquisition campaigns, Kwabena is the marketing expert other experts go to when they need help

Getting Creative with Bulk SMS

Whether you want to send reminders to your employees about birthdays, a bulk SMS notifying your customers about promotional offers or alerts to your suppliers regarding pre-scheduled deliveries, an easy-to-use SMS solution will transform (and simplify) how you communicate with your network.

In a fast paced society, the need for a simple yet effective communication tool is vital to the growth and sustainability of any business. So whether you’re an operations manager for a national insurance agency or a guest relations officer for an esteemed city hotel, having a portal through which you can communicate and market your products or services to your employees, suppliers and customers, will determine the success of your marketing campaigns and ultimately, your overall revenue. SMS is this communication tool.

Whether you want to send reminders to your employees about birthdays, a bulk SMS notifying your customers about promotional offers or alerts to your suppliers regarding pre-scheduled deliveries, an easy-to-use SMS solution will transform (and simplify) how you communicate with your network.

Listed below are the various ways SMS messaging can benefit different industries:

Travel and Hospitality

Within the travel and hospitality industry, SMS messaging can serve as a cost effective solution for coordinating changes to the schedules of guests and travellers,confirm bookings and alert customers of any delays or complications with reservations.

Healthcare

When it comes to the healthcare industry, SMS messaging can be used to deploy services remotely, personalize care, promote healthier lifestyles and offer substantial cost savings to the overall industry.

Enterprise

For organisations with lofty messaging requirements, SMS messaging offers an extremely flexible, dependable and scalable messaging platform that is supported by devoted technical account managers and assures reliable delivery of mission-critical messages.

Marketing

Not only is an SMS more personal than an email, but it also has a higher direct  response rate (26%) than telemarketing (10.4%), email (6.6%) and direct mail (3.4%). This makes SMS messaging solutions the ultimate gateway for marketing campaigns and promotions for organisations within the marketing industry.

IT / Software

Within the IT and software industry, SMS messaging is used as an invaluable solution for notifying employees when the status of a system has changed and to create customized messaging services and products.

Call Centres

For telesales, SMS messaging offers a cost effective and convenient platform from which call centres can service request updates, appointments or payment reminders to customers, and push information requests.

Government

In government services, SMS messaging solutions can help improve disaster management (including damage and incident assessment) and service delivery communication.

Banking and Finance

For banking and financial institutions, SMS messaging solutions are used to reduce cost-to-serve customers with opportune service notifications and payment reminders, reduce fraud and theft through OTP (one-time-password) authentication and generate real time fraud and transaction alerts.

Insurance

When used correctly in the insurance industry, SMS messaging solutions can help organisations provide better service to their customers and achieve maximum returns on investments.

NGO / Aid

SMS messaging is instrumental in ensuring local and national governments and private organisations within the NGO and emergency aid industry are able to send instant information alerts in order to communicate and connect people with their services when the need arises.

eCommerce

For businesses and organisations within the eCommerce industry, SMS messaging solutions connect buyers and sellers, enhance customer relationship management (CRM) programmes and provide cost effective and timely mobile alerts.

Education

MS messaging solutions used within educational institutions can help ensure a safe learning environment for students and their families, and help improve the processes in place.

Retail / Consumer

In the retail and consumer industry, SMS messaging solutions can be used by retail organisations as an internal tool to monitor the progress of product shipping and manufacturing, to organise timeous collection of goods and to alert customers about the status of orders. Discover even more ways your business can benefit from SMS in our guide

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