Kwabena Okyire Appianing

EMAIL MARKETING 101

Email Marketing 101: Easy Guide For Your Business

Email marketing is a way to communicate with your customers through email. You can use email marketing to send out newsletters, announcements, or special offers to your customers. You can also use email marketing to collect customer feedback. What Is Email Marketing?  Email marketing is the process of sending electronic messages to a list of …

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Sales Pipeline

Sales Pipeline 101: Generating Massive Revenue for Your Business

The sales pipeline is one of the most important tools in a company’s arsenal when it comes to generating revenue. When a business is first starting, its sales pipeline or sales process will enable them ultimately convert potential customers into paying customers.  Each stage of the pipeline requires different activities and strategies from the sales …

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company Website profit

Make Your Company Website a Profit Center for Your Business

Does your company have a sales & marketing team working 24 x 7 for your business? Well! If you have a company website, you certainly can’t say NO. Most companies have a website to showcase their basic details and services. When a company website is not updated regularly or doesn’t bring leads and sales to …

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website lead generation

The 7 Most Effective Ways To Generate Quality Leads From Your Website

When it comes to generating online leads for your business, your website should be one of your main tools. It’s a convenient and efficient way to reach out to potential customers and introduce your products or services.  However, simply having a website isn’t enough. You need to make sure that you’re using it in the …

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sales pipeline

How To Generate Leads For B2B Business In Ghana

If you’re in the business-to-business (B2B) space, then you know that generating leads can be a challenge. You also know that generating quality leads is essential to the success of your business. Effectively generating leads for a B2B company requires a comprehensive and well-executed lead generation strategy. The most successful lead generation campaigns make use …

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consulting firm in Ghana

5 Easy Steps To Start a Consulting Business in Ghana 

Starting any kind of business of your own can be challenging and overwhelming at the same time. It’s equally as challenging when you want to start a consulting business. The demand for a consultant in almost every industry is increasing at a very high rate day by day. According to research, the consultancy market is …

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