The most common phrase in the business world that you most probably have hear of is “diversify your asset”. It is true diversity is good but it is not good if you want your product or service to be a big success.

Focus is the key to success. Focus on your own niche and brand identity. “Keep your head in your game”. Figure out the beat way you can improve your business or service that will keep the people coming back. Keep adding value that will make your product or service unique. This way it will be able to withstand every competition that comes its way. Apple didn’t succeed by diversifying to create cheaper product, they focused on their brand identity.

Read: Excellent product is the best customer service you can give

Price is relative to what product or service you offer. If you offer the best product or service, the price wouldn’t matter to your customers. Your goal shouldn’t be to blend in with your competitor. Your goal should be to be better than your competitor. Fact, you don’t need to compete when you are simple the best. Offer the best product the best services. No matter how much advertising or marketing you do if you can’t quickly and briefly why you’re better then you are on a sinking ship. If you are simply better than the rest you will be the first choice because you are the best choice.

Read: Low marketing budget is stifling startups and small businesses

Create a good face for your product. If your business offer customer service hire people that has great skills in dealing with the public. Make your customers feel important. If you are able to leave a good impression on your customer, they will sell you product or service for you to friends and family by recommending you to then.